Making the Case for the Affordable Care Act Going forward

Let's face it, the Affordable Care Act, also known as Obamacare or the ACA is here to stay. In spite of all the political chest-pounding and rhetoric, it is abundantly clear that repealing and replacing Obamacare is harder than some thought.
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Sponsoring an Event? 3 Things To Consider

As a small business owner and entrepreneur, sponsoring an event is a quick and effective way to get your name out there in the community. In fact, which type of event you attach your brand to can, indeed go a long way to helping shape the nature of your brand.
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5 Best CPM Advertising Platforms For Bloggers

Conventional wisdom suggests that one of the most effective ways to generate income from your blog content is by serving-up relevant advertising. This is a tried and tested way to extract recurring income from all the hard work invested in building and popularizing your blog.
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3 Essential Market Research Steps for New Product Development / Launch

Small business 3 Essential Market Research Steps for New Product Development / Launch November 4, 2017 | Staff Effective, detailed Market research is critical to the success of any new product or service you plan to introduce in the marketplace. To give any new offering a chance to succeed, one needs to address two main questions: Does this product fill a void in the marketplace and how widespread is the problem this product solves.
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3 Awesome CRM Platforms for Salespeople

Collecting and managing leads, prospects, and customers is a very important function of any sales organization big or small. One needs a contact management apparatus built to address the unique needs of sales and marketing folks.
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3 Ways To Improve Your Mobile Marketing Strategy in 2018

Mobile has become the leading marketing platform for small businesses and large firms. Consumers these days spend more time staring at their mobile devices than their television screens or desktop monitors.
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4 Essential Content Marketing Tools

Content marketing has become an immensely important component of any sales and marketing plan. Quality content, coupled with the right content marketing tools, will help you convert more leads into quality prospects.
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Caveat | Free cloud storage

Caveat offers Secure File Sharing, Storage, & Collaboration. Get 15 GB for free today. Get started now
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3 tips for building a 21st Century Amazon.com seller strategy

Amazon.com, over the past ten years or so, has truly emerged as the ultimate platform for small businesses to sell to a wide audience. The "Little guy", today can reach a global community of shoppers via Amazon. However, there are some challenges associated with selling on the site.
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3 Tips For Bootstrapping Your Startup Company

Contrary to what you may have heard, not all tech startups immediately attract deep-pocketed investors right off the bat–many new tech founders go for years funding their operations by cashing out retirement accounts, maxing out credit cards and even borrowing money from friends and family.
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Is Freemium a good fit for me? 3 questions to answer.

Over the last ten years or so, many software entrepreneurs and internet startups have found tremendous success using the "Freemium" pricing model. "Freemium"- a hybrid word consisting of "free" and "premium" is a dynamic model that when executed properly can help scale up most software operations in a relatively short period of time.
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How to analyze Facebook ad performance

How to analyze Facebook ad performance August 2, 2017 | Carlos D It is super important for any small business owner looking for new customers to look into Facebook Advertising. With billions of active global users, Facebook cannot be ignored as a means to get your message out to a large audience. Also, when executed correctly, Facebook offers a far less expensive platform compared to Google or Bing. It is advisable for any small business owner to invest some resources into running Facebook ads.
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Top 3 GIS Application Built Specifically For Small Business Owners and Marketers

Although most small business owners have, over the years become masters at generating new business, most do not pay much attention to the analytical aspects of customer acquisition. For the most part, as small business owners, we have identified a few steps that usually lead to sales. We place an ad in the paper announcing a promotion, we devote some marketing dollars to a descent Facebook ad, etc.
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Why You Need Britam Education Policy

The cost of Education in Kenya has become one of the major challenges parents face. The average parent with school going children finds it increasingly difficult to pay for their children’s school fees.
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5 Ways To Build Customer Loyalty

Every business owner knows that you can never have enough paying customers. Customer acquisition is ranked very high among entrepreneurs across different industries.
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How to Reduce Expenses and Save Money: 3 Items You Can do without

The best strategy in personal budgeting is to keep track of past spending and plug the leaks. Personal budget items such as housing, food, groceries, clothing, and personal care are considered basic. However, without being keen, other important but not necessary items may creep into our budgets.
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5 Best Online Stock Brokers

Several online Stock brokerage houses offer cash bonuses to consumers who want to open accounts. These bonuses can be anywhere from a couple of bucks to several hundred dollars. Although $600 from Merrill Edge ( if you open an account with a minimum of $200,000) can be an awesome thing, I would argue that it might be better, long-term to look at brokers who offer other perks like lower stock or ETF trading fees.
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4 Ways to Make the Universe Work in your Favor

Human beings are hardwired to accomplish more, as time goes by. Winning is good for human development, self confidence and general happiness . The idea here is to grow in 2017, and to me, growing means making more money than 2016.
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Exploring Peripheral Revenue Streams in Your Business

Revenue stream can simply be defined as a source of income or cash flow in a business. The idea is that your business, as a whole is involved in many activities that generate cash. This cash could come from direct sales, Wholesale, consulting, etc.
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How to Start a Gift Basket Business on a Shoestring Budget (Video)

Assembling beautiful gift baskets can be simple and fun. One can start a gift basket business from home or in a storefront. Consider which model is best for you before you go into business to create gift baskets for sale.
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