It's understandable that most salespeople think of customer acquisition as they only way to grow revenue. Hell! I have fallen victim to that thought process in the past and still do, to some degree. but the truth is; it is more cost prohibitive to acquire a new customer than it is to open a new line of revenue with an existing one. The idea is to go back to folks you have already sold to and sell them something else that compliments their current purchase.
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